Product Launch Assets for Wildcraft Skincare
We partnered with Wildcraft Skincare to create a bundle of photo and video assets for the launch of their new gel cleanser, designed to slot seamlessly into their existing visual identity.
The focus was on capturing clean, modern imagery that feels consistent with their current library, while still giving the new product its own moment. Simple, elevated visuals that highlight texture, formulation, and product detail—without overcomplicating things.
Alongside stills, we captured a batch of video content to support the launch across web and social, giving their team a flexible set of assets to roll out across multiple touchpoints.
This kind of work is all about balance—understanding an established brand identity, then building onto it in a way that feels natural, cohesive, and intentional.
Wildcraft Skincare is a Canadian skincare brand known for their plant-based formulations and thoughtful approach to everyday routines. This launch builds on their growing product line with a focus on gentle, effective cleansing.
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Our approach to every project starts with identifying where your brand needs support—whether that’s filling gaps in your content library or aligning visuals with your next stage of growth. From there, we plan and execute a shoot that delivers exactly what your brand needs to show up consistently and confidently.