Brand Assets for Website Refresh for Pharmaceutical Company, SteriMax
We partnered with SteriMax to create a refreshed library of brand assets to support the launch of their new website and elevate their overall digital presence. The scope included both photography and video, alongside a series of leadership headshots designed to bring a more human, cohesive feel to the brand.
The focus was on creating clean, professional visuals that reflect the credibility and precision of the healthcare space, while still feeling modern and approachable. From product and brand imagery to motion content and team portraits, everything was captured with consistency in mind—ensuring the assets work seamlessly across web, marketing, and internal communications.
With a new website on the horizon, we worked closely with their branding agency, Friends & Enemies, to identify gaps in their existing content and build a shoot around what they actually needed—delivering a versatile, future-proof library that supports both immediate launch needs and ongoing use.
SteriMax is a Canadian healthcare company focused on providing high-quality pharmaceutical and medical products. This project supports their continued growth and positions the brand with a more elevated, unified visual presence across digital touchpoints.
The final video on their website
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Our approach to every project starts with identifying where your brand needs support—whether that’s filling gaps in your content library or aligning visuals with your next stage of growth. From there, we plan and execute a shoot that delivers exactly what your brand needs to show up consistently and confidently.